Iwata: Publishers remain “completely divided” on digital pricing
Published on May 2nd, 2012

During their recent investors briefing, Nintendo president Satoru Iwata has commented that third-party publishers remain “completely divided” in regards to pricing digitally distributed games.

Having unveiled plans to release full-game digital downloads on Wii U and Nintendo 3DS, Iwata defended the reasoning behind both retail and digital games having similar pricing.

Such a decision has been influenced by third-party publishers who all share differing opinions, some stating that they should cost less to download whereas others say it should be charged at the same price as a retail product.

“I find the value in being able to store a number of software titles in a hardware system and being able to bring them with me wherever I go and, therefore, I may choose this option,” Iwata explained.

“We do not hold such a premise that digitally distributed software has less value. In fact, as we have discussed this with a number of software publishers around the world, we have found that their opinions are completely divided on the topic of the price points of the digital distribution of packaged software.”

[Thanks Develop]

About the author

Alex's early adoration for Nintendo began with a Yellow Game Boy and a copy of Donkey Kong Land. This developed over the years, later peaking when he hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Nowadays, his enthusiasm is shared through Nintendo Insider, a place in which he can document his thoughts regarding the big N.


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