Dame Helen Mirren initially “resisted” offer to star in Nintendo’s Christmas advertising
dame-helen-mirren
Published on December 2nd, 2010

Dame Helen Mirren has revealed that she was initially taken aback when Nintendo approached her to help promote Wii Fit within their Christmas advertising, explaining that she is “so lazy about exercise.”

The 65-year-old actress, who was reportedly paid £500,000 for starring in the adverts, appeared on ITV’s Daybreak show this morning where she commented: “I’m so lazy about exercise, like most people I guess, and I absolutely resisted [the offer initially] so it was interesting that I would be asked to do exercise on an ad. But I did genuinely love it – it was great.”

However she is now immensely proud of her involvement, having learned that the consoles are now being used to help patients that are suffering from the crippling neurological condition Parkinson’s disease.

“The most amazing thing which I’ve only just recently become aware of is [that] this technology is really useful for people with Parkinson’s,” Mirren explained. “It’s made me very interested in the whole issue of Parkinson’s and the way people with Parkinson’s are so frightened to go out because people don’t understand about Parkinson’s. The great thing about this technology which was developed for a game – it’s been of immense help for people with Parkinson’s because it is all about balance and posture.”

She continued, “Exercise is good for all of us, no matter who we are, but it’s really, really interesting that something like 83 per cent of people with Parkinson’s who have tried this said it was of positive value to them. Now they’re doing research to find out exactly how and why this is helping people with Parkinson’s.”

About the author

Alex's early adoration for Nintendo began with a Yellow Game Boy and a copy of Donkey Kong Land. This developed over the years, later peaking when he hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Nowadays, his enthusiasm is shared through Nintendo Insider, a place in which he can document his thoughts regarding the big N.

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